Easyfairs has acquired creative packaging awards Pentawards, in a move designed to complement its growing packing event portfolio.
The 10th annual Pentawards took place on 23 September in Shanghai, with previous ceremonies being staged around the world in cities such as London, New York and Monaco.
The awards will complement Easyfairs’ shows, including Packaging Innovations, Luxury Packaging, Label & Print, Empack, ADF and PCD.
Matt Benyon, managing director of Easyfairs UK & Global, commented: “We are delighted by this latest acquisition, which cements us as the leading organiser for packaging events globally.
“The Pentawards are a prestigious and well-recognised concept with a respected heritage, which enhances our global presence and ensures a foothold in the awards marketplace.”