Diversified Communications UK has announced the acquisition of London-based Tent Exhibitions Ltd, which organises three co-located events: London Design Fair, Tent London and Super Brands London.
The events take place at the Old Truman Brewery each September and form an important part of The London Design Festival, including over 300 separate events across the capital.
The event was developed by Jimmy MacDonald, who saw a gap for a curated show of highly innovative, emerging designers. Starting from the first show over 10 years ago, only invited-designers have been allowed to take part in the event in order to maintain a consistently high quality.
The most recent event attracted around 500 exhibitors and attracted a total audience of 28,000.
The full team at Tent Exhibitions will move across to Diversified with immediate effect, including Jimmy MacDonald, who will become group director of the events.
Diversified UK managing director Carsten Holm commented: “We are delighted to be welcoming Tent Exhibitions and their fantastic team headed up by Jimmy MacDonald to Diversified Communications. We have been watching the business over the past few years, and have been very impressed with the model and the growing success of the events, and I feel that Jimmy’s personal approach, customer focus and attention to detail is very similar to our own way of doing things. With the same team in place and a shared vision but with the added resources of Diversified, I hope the industry will enjoy working with us as much as they have enjoyed working with Tent Exhibitions over the years.
“It already feels like a perfect fit for our business and is a significant development for Diversified’s UK business.”
Jimmy MacDonald, group director of Tent Exhibitions, added: “We are very proud of what we have achieved over the years and this is a timely and exciting new chapter for our events. Diversified share our passion and enthusiasm for creating exceptional events, with a reputation for delivering a great visitor and exhibitor experience.
“With the Tent Exhibitions team being transferred to Diversified and the show continuing to be organised from our offices in Shoreditch, it really is business as usual and great news for the show and our many loyal customers.”
The next London Design Fair takes place at the Old Truman Brewery on 20-23 September 2018.