Taking A Stand is a DISQ Group campaign created out of a passion for supporting the exhibition and display industry and helping it thrive.
In recent years, there has been a rise in low-cost exhibition and display products. Typically, cheaper products equate to a lower level of quality, and ultimately, such products have a detrimental impact on an exhibitor’s experience at a trade show.
DISQ stands for Display, Innovation, Service and Quality. These are four key factors that the company says underpin the Taking A Stand campaign, which has been set up to champion quality products, research and development and innovation across the industry, along with better support for exhibitors.
At the heart of the campaign is the newly designed Taking A Stand website, which provides a wealth of useful information and resources for exhibitors. There is a multitude of free helpful and practical guides and blogs for exhibitors, as well as an inspiration corner where exhibitors can find new and exciting ideas for their next exhibition.
Through this relaunched website, exhibitors will have the opportunity to gain advice and ask questions about exhibiting through a dedicated forum run by industry experts. This forum also enables net-working with other exhibitors.
The Taking A Stand campaign has been extended to social media as of 8 March 2018. Every other Thursday at 2 pm, interested Twitter users will be able to discuss and debate relevant topics relating to the exhibition industry as part of Expo Expert Hour chat #EEH set up by the DISQ Group.