Following DB Systems’ recent rebrand to DBpixelhoue, Nicola Macdonald caught up with James Barnett (pictured left), head of commercial and Alastair Reece (pictured right), head of content at DBpixelhouse’s Tewkesbury office.
Hi both. So, what inspired the rebrand?
JB: We felt that the brand identity and tone of communications of DB Systems didn’t accurately reflect who we are as a business today. The industry has changed a lot since DB was founded in 1994—we felt the need to evolve as our client’s requirements changed. Yes, we can supply AV kit, or Wi-Fi networks, or digital content, or production services; but we can do so much more for our customers when we combine all these services into one seamless solution.
AR: DB Systems was always been at the forefront of innovation, we were the first UK supplier to stock plasma screens, iPads and many other products that are seen as the mainstays of technology at events. We were also the first to add a dedicated content division, which is how the original DBpixelhouse was born six years ago. As we grew as a business within DB Systems, we expanded our team and range of services to customers. There are now over 30 full time designers and developers creating content for some of the world’s leading brands and design agencies.
How is the company’s offering going to change?
AR: Essentially, the range of services we offer to customers as DBpixelhouse is exactly the same as what we had as DB Systems. We’re still the same team of experts, with the same kit and the same capabilities. What’s changed is we believe we’ve streamlined the process of working with us. We’re much more focussed on the benefits of our products than the features. Basically, what’s in it for the customer experience rather than how it all works. We’re always thinking: ‘how can we do things better, improve visitor engagement, help customers generate more leads and get more out of their event’.
JB: The rebrand reflects what our customers are asking for and how we believe DBpixelhouse can be most effective in the events industry. We’re growing our content team to accommodate the extra projects we’re working on, and we’re investing more money than ever before in technology. Content and technology go together, you wouldn’t have one without the other, so by getting both from DBpixelhouse we can streamline the process which will be more efficient and cost effective for our customers.
Does the rebrand mean there will be changes to the company’s structure/some new recruits?
JB: DB Systems has always been a growth company, we’ve grown our business an average of 18 per cent each year over the past five years, going from 40 staff to over 100 in the same period. We’re always on the lookout for new talent, hopefully the rebrand will cement our position as one of the most exciting employers in the industry.
AR: In preparation for the rebrand, we’ve made several changes to the way DB is run over the past six months, ensuring our process are as lean and efficient as they can be—helping us to stay competitive price-wise, whist delivering outstanding customer service. Combining the three divisions of DB Systems into DBpixelhouse has been done so our customers can enjoy the best of everything we have to offer.
Is there anything you want your existing customers to know?
JB: That we’re more focussed than ever before on satisfying all our customers’ needs. If you only want to use us for audio-visual technology—great, we’ll still supply you with everything you need with the same level of service. But, why not let us present some of our content to you too?
AR: The great thing about content is that practically anything’s possible. We’ve got ‘off the shelf’ products like touchscreen apps and games which can be re-skinned to align with any brand—or we can create custom software to meet your exact requirements. What makes DBpixelhouse different is that we can supply the tech, content and production—which always saves our customers time and money, because they’re only dealing with one supplier for all their technology needs.