Cvent has revealed the results of its 2017 Global Planner Sourcing Report, a survey conducted on more than 1,200 planners worldwide, including nearly 300 planners in the UK.
The report shows that planners cite poor transparency and accuracy over pricing along with lack of clarity and poor response rates as their main pain point with venue selection.
Conducted in the April-June 2017 period, the study surveyed event planners in the UK working for corporations, associations and other organisations.
“Not surprisingly, location and cost continue to be the key factors that planners look for when selecting a venue,” said Stacey Fontenot, VP of marketing for Cvent.
“Event planners have made it clear there are certain frustrations, including accuracy in pricing and response time to RFPs that venues can work to address to generate more events and business.”
- Four in ten planners revealed that venues could improve chances of getting business by providing answers to all of their questions to request for proposals (RFPs)
- Nearly a quarter (24%) stated accurate pricing quotes would improve chances of winning the RFP, whilst nearly a fifth (19%) said more should meet the response deadlines to win more business.
- Location, venue cost, and availability of preferred dates are the top features that influence a planner’s decision to book a specific venue.
- Event planners also said the comparing different price structures, negotiating with the venue and researching venues caused the most challenges during the sourcing process.
- 6% of planners surveyed are not certain about the destination or their budget in the early stages of planning their event, while in contrast only a fifth were extremely or very certain about the event venue.
- 30% of overall respondents use a standard chain hotel for events, whilst nearly the same (29%) opt for cultural venues such as museums, 21% prefer hotels with unique meeting spaces. 16% prefer independent or boutique hotels.
- Event planners still rely heavily on word of mouth, citing peer recommendations as the top influence for sourcing venues (28%) followed by the venue’s corporate website (20%) and Google search engines (19%).
Event planner profile
- More than half of those (54%) who responded were Millennials (18-34%) with nearly four in ten (38%) aged between 35-52.
- Nearly a half (48%) of them organised more than 10 meetings a year whilst 32% of respondents organised 20+ events.
- In terms of event format, 40% are conferences, followed by seminars (17%), awards and gala events (15%) and fundraisers (15%).
- Nearly half of events planners (48%) are organising events for 100-500 people with a further 36% organising smaller events between 21-100%.
Full report is available to download from the company website.