I have to give credit to the creative team of The Brewery for prompting this blog. A large envelope was on my desk this morning and I was surprised by its content.
Curious? It said. Of course I am! I opened it immediately and… What’s this? I thought. I got an intriguing flatpack made of cardboard which I had to put together to create a VR viewer. It was sent to me by The Brewery, the Grade II listed event space on Chiswell Street in London.
For seconds I did feel special. The sense of distinction ended quickly as I realised my colleagues in the office had received one in the post few days before me. It didn’t matter really. Of course I knew ‘Curious Cat’ VR is part of a marketing campaign launched by The Brewery to attract clients to the venue. I just found it very clever and wanted to say it.
“The ‘Curious Cat’ VR viewers enables users to take a virtual tour of the venue including all of its eight spaces. Prospective bookers can visit www(dot)brewerytour(dot)uk on their mobiles, click on the headset symbol and be transported via the Curious Cat headset into the venue,” read the company statement.
I put the headset on and could see a high-definition, 360-degree view of the venue. I still have to get my head around to navigate the spaces with the interactive menu. It seems like everything is controlled by looking at a series of virtual tabs and pointers.
The Brewery said the venue’s VR tour has been designed following an increase of business from the US.
The virtual tour “allows potential bookers to view the venue on their smartphone at their leisure and from anywhere in the world”, the company said, adding that the venue has already seen “huge success with events booked off the back of a virtual tour and a 20 per cent increase in overseas business wins”.
Commenting on the gadget, Faye Loader, head of business development at The Brewery, said: “VR is no longer a gimmick limited to the world of science fiction and is now producing purposeful, tangible results.”
The Brewery is showcasing the new Curious Cat VR headsets at this year’s Square Meal Venues and Events Live exhibition from 20-21 September at Old Billingsgate.