International trade fair company Montgomery has announced that Christopher McCuin is the new managing director of Montgomery Asia.
A wholly-owned subsidiary of Montgomery, Montgomery Asia was set up in 2016 to develop the group’s business in the region. The appointment of McCuin aims to establish a long term presence in Asia.
McCuin joined the Montgomery group of companies in 2010 to take over the directorship of The International Food & Drink Event (IFE), the group’s flagship show, and to run processing & packaging show, Pro2Pac. He comes from a solid international exhibition background having managed smaller launch events and some of the largest, most established exhibitions held in Singapore, Thailand, Vietnam, Hong Kong, and China since 2003. Through extensive international business travel, McCuin has established a strong and active global network of industry and government relationships.
In 2015, McCuin’s responsibilities were extended to cover global business development for the Group. Since then he has been instrumental in the acquisition and launch of new exhibitions across the world including the United Kingdom, South Africa and most recently Singapore, with the inaugural editions of Speciality & Fine Food Asia and Restaurant, Pub & Bar Asia.
Damion Angus, group managing director, commented: “The length of time Chris has served within the Montgomery Group, his global experience and more specifically his first-hand knowledge of relevant trade exhibitions within Southeast Asia makes him the perfect candidate to spearhead our growth efforts in Asia.”
McCuin added: “I am very excited about my new role. Asia has tremendous potential for our existing portfolio of shows as well as for new launch events that cater specifically to the Asian market. The Group has big plans to expand our footprint in this exciting region, and I look forward to working with the Singapore team to grow the business together.”