This year’s Cereals exhibition for the arable farming industry has chalked up a 17 per cent visitor increase to 29,600.
The show was held on 64 hectares in the village of Boothby Graffoe, Lincolnshire from 15 to 16 June and attracted 470 exhibitors, up from 455 in 2010. According to organiser Haymarket Exhibitions, both visitor and exhibitor numbers exceeded expectations. The trade event addresses technical advances, machinery innovation, agricultural, environmental and political trends and business advice.
The organiser said a key highlight was support from Minister of State for Agriculture and Food Jim Paice, who was on-hand throughout the first day.
“Visitor numbers reflect the desire among farmers to keep up to date with all the latest arable developments,” Cereals event director Jon Day said. “Cereals is now firmly in the calendar of leading arable famers across the UK and further afield, and politicians too. For the second year running, Agriculture Minister Jim Paice spent the whole of the first day at the event, reflecting the increasing importance of farming in the political agenda.”
Headline show content included the Arable Conference, which was launched in 2010 and delivered four sessions on new technologies and issues facing the industry. An expanded Renewables areas with 30 exhibitors focused on sustainable practices, products and methods was another highlight.
Cereals returns to Lincolnshire from 13 to 14 June2012.
Last year, Haymarket pulled out of its joint venture with Montgomery Exhibitions in Poland for the Polish Cereals Fair (Polskie Zbosa).
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