The organiser of the Great British Beer Festival is anticipating around 55,000 thirsty punters for its iconic show coming to Olympia in August.
An estimated 250,000 pints will be drunk over the course of the five-day festival, which starts on 13 August.
There will be 27 bars serving more than 800 different real ales, ciders, perries and international beers.
For the first time this year, just one beer from each brewery will be available at the festival, unless it is on one of the brewery bars or entered in the Champion Beer of Britain competition.
The full show line-up has yet to be confirmed by organiser CAMRA, but a “world famous musician” is expected to grace the festival stage.
EN showcased the Great British Beer Festival in 2012.
Got a story for Exhibition News? Email firstname.lastname@example.org