BRICKLIVE, built for LEGO fans, has enlisted the help of specialist staffing agency StreetPR to provide staff for its BRICKLIVE Christmas event at the Saatchi Gallery in London.
The event, which started on 25 November and runs for six weeks, includes three shows a day for up to 400 people each.
Paul Esson, commercial director of BRICKLIVE, commented: “We’re aiming to build the ultimate brick fan experience, and StreetPR is providing show makers to help us deliver on that promise. They will be working on various elements of the show, including reception, meeting and greeting visitors and helping them with any enquiries they might have, as well as looking after our VIPs.”
BRICKLIVE Christmas has been designed to offer LEGO lovers of all ages a wide range of activities and interactive features based on the construction toy.
There are expert builder displays, the chance to create mosaics and Christmas presents and even the opportunity to meet Mrs Claus.
BRICKLIVE is an independent company and is not associated with The LEGO Group.
The show is split across four zones: Star Wars, Minecraft, Creative Zone and the Christmas Zone. Each one offers a different experience in building and creating.
Esson added: “They will be wearing BRICKLIVE-branded T-shirts and we’ll be having up to 10 show makers on duty every day, depending on how many visitors we’re expecting.”
Founded in 2014, BRICKLIVE runs or licenses events for brick fans around the world. In the past year, UK BRICKLIVE events have taken place in Glasgow’s SECC, London’s ExCeL, Belfast’s TEC and the NEC.
Dorian Payne, head of operations at StreetPR, commented: “For LEGO fans, BRICKLIVE is the ultimate experience, and we’re looking forward to helping them deliver a great Christmas event.
“As a child, I was a massive fan of space LEGO and my son loves the Star Wars collections, so we are both really looking forward to seeing it. The Saatchi Gallery is a cool and stylish venue, and I’m sure it will help stimulate visitors’ creativity. I can’t wait to see what people come up with.”
StreetPR was launched by entrepreneur James Rix in 2012, as a supplier of staff to London’s nightlife industry. In recent years, the company has expanded to supply promotional staff and brand ambassadors to gyms, hotels, restaurants, event and festival organisers, retailers, sports and event stadia, the public sector, FMCG brands, telecoms and tech companies.
The company has tripled in size in the past three years and now has 2,500 active temporary staff with more than 500 clients nationwide on its books.