BRICK Shows Ltd has expanded its LEGO™ exhibition portfolio with the launch of a Birmingham edition at the NEC this year.
Clive Nørgaard Morton, director of BRICK Shows said: “The response to our inaugural show in London was incredible, with tickets selling out much faster than anticipated. When we started talking about a second location, the obvious place to bring BRICK was to Birmingham so we can welcome LEGO fans from all over the West Midlands and beyond. It’s the ideal place to spend the October half-term.”
The new show will be held on 29 October – 1 November.
Kathryn James, managing director of the NEC, said: “The NEC provides the perfect backdrop to grow the BRICK 2015 show, spreading the fun across the UK and with this in mind; we believe that the NEC edition of BRICK can become the exhibition’s national event, joining the ranks of other leading UK consumer events, the majority of which are hosted at the NEC.
“The NEC has unrivalled transport links by road and rail, which means excited fans from across the UK will be able to travel with ease to our venue to experience what we are confident will be a fantastic show.”
Ticket specialist The Ticket Factory (TTF), also part of the NEC Group has been named as the main sales agent for the show. TTF will manage advance sales, ticket fulfilment and marketing support for BRICK 2015 at the NEC. The ticketing agent will also manage the on-site ticket box office during the show.
This is the latest contract win for the ticket agency, whose other clients include the Royal Horticultural Society (RHS Chelsea Flower Show), Haymarket Exhibitions (Clothes Show Live) and River Street Events (BBC Good Food Shows and BBC Gardeners’ World Live).
Stuart Cain, managing director of TTF said: “The guys at BRICK have created a brilliant show, building on the global appeal of a real classic brand. I can’t imagine many people that haven’t played with it at some point in their childhood – and beyond for the more creative adult! We’re looking forward to working with the team and making the show a success in Birmingham.”
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