After over a decade, organiser Marked Events has announced the closure of BPM | PRO entertainment technology show.
Marked Events CEO Mark Walsh introduced four new events that the organiser will be launching with an open letter to the industry:
“As you may have heard, today I announced that we are closing the doors on BPM (BPM | PRO) for the final time. I wanted to express my thanks to the industry for supporting me this far, without your support there is no way I would have built the brand to where it is today.
I couldn’t be happier though… BPM has closed on a high and will forever be remembered as a landmark show for our industry. We consistently challenged the norms, over-delivered and are directly responsible for millions of pounds worth of business back in to the industry. Something I and the whole of the Marked Events team are immensely proud of.
As we all know times have changed, the way we market, the sales channels, and routes to market have all changed vastly in the last decade. BPM was successful, and remained successful till the end, but I felt that the momentum was starting to drop due to countless industry factors and the current economic climate. If we continued along the same path it would be near impossible to maintain the high standards you, and our visitors have come to expect.
The Marked Events team are not ones to stand still and for the last twelve months I have been analysing the global event structure and designing our future projects. I said earlier that the industry has changed, but what I realised, after looking at events in detail, is that the shows that serve our industry haven’t moved fast enough to keep up with this rapid challenge – ourselves included.
One of the seismic shifts to our industry is the regrouping of sales in to vertical channels. As we all know this allows for a sharp product focus and clear marketing messaging.
If you look at the events that are growing they are all highly targeted, addressing verticals. Rather than try and mould BPM into something it’s not, I wanted to re-group and re-focus our offerings.
Our industry is about the user groups, the networks and your solutions. With that in mind, it is with great pleasure I announce our new line-up of shows which will be rolled out throughout 2018 and 2019.
- GIG – The Professional Entertainer Show – Genting Arena, Birmingham
21-22 October 2018
- WORSHIP Technology Show – !Audacious, Manchester
6-7 November 2018
- CLUB & BAR Technology Show – London
27-28 February 2019
- LIVE Production Show
This is a bold move, but one I firmly believe in. The shows will be affordable and highly focussed to the needs of the audience. By delivering a targeted visitor experience at a tangible cost we can build worthwhile events for the future of our industry.”