Blackpool’s continuing regeneration and transformation into a modern exhibition and conference destination is set to get a major boost with the launch of a new connectivity initiative across the resort.
Facilitated by tourism bureau VisitBlackpool, the town’s major venues, hotels, leisure attractions and key service providers are set to work closely together to deliver a hassle-free and seamless event management experience.
At the heart of the ‘connected Blackpool’ offer will be the resort’s new Conference and Exhibition Centre, which is now taking bookings from summer 2019.
The new venue will able to accommodate 2,000 delegates across a 6,150sqm footprint. It will be available to book as a standalone venue or can be integrated with the wider Winter Gardens exhibition and events venues – to which it will be directly linked – creating an overall capacity of 7,000.
With the addition of the new Conference and Exhibition Centre, the Winter Gardens will become a hub of 12 distinct venues, all under one roof, offering a total of 4.9 acres of connected conference, meeting, event and exhibition space.
Mandy Tythe-McCallum, head of Blackpool’s business tourism team, joined a panel discussion yesterday (28 February) on ‘the venue as destination’ in a major step towards promoting the revitalised Blackpool to the MICE market.
She commented: “Blackpool has enjoyed over £500m of new investment and improved infrastructure over recent years, much of which has been carefully planned to create an integrated and hassle-free experience for visitors.
“However, we have also been working hard behind the scenes to bring the resort’s key partners together, both from the private and public sector, to ensure conference and exhibition organisers can enjoy a bespoke, one-stop-shop approach when they come to us.”
Michael Williams, managing director of the Winter Gardens and Blackpool’s new Conference and Exhibition Centre, added: “Blackpool’s ability to facilitate partnerships and create strong links between all the resort’s venues, hotels, attractions and visitor services is something very few locations can achieve.
“VisitBlackpool’s connected philosophy also completely mirrors the way the Winter Gardens operates where every meeting room, hall or exhibition space can be utilised for different needs without delegates having to leave the complex.
“The new £25m Conference and Exhibition Centre will also be directly integrated into the wider Winter Gardens network, creating one of the UK’s most adaptable exhibition venues across nearly five acres of multi-purpose space.”
VisitBlackpool and the Winter Gardens Blackpool will be on Stand J37C today (1 March) at International Confex at Olympia London.