Modular solutions provider BeMatrix celebrated the 25th anniversary of its original frame system with a ’25 years of frame’ event in Roeselare, Belgium, where its headquarters are.
Guests were introduced to the beMatrix story, with a guided tour in both the showroom and on the shop floor, followed by a show in a production space that was turned into an event venue for the occasion. Multiple trial bike world champion Kenny Belaey also treated the audience to breath-taking stunts on a BeMatrix frame construction.
The company also used the occasion to launch its new ‘Clash of the contrasts’ campaign. The event also kicked off the BeMatrix European Roadshow, which lasted from 15 June to 6 July.
“We aim to make the life of the stand builder easier and more comfortable,” commente Pieter Lecluyse, beMatrix marketing manager. “We don’t manufacture systems; we actually co-build an integral modular story with endless options.
“We are pure and open minded and never stop to innovate. We run our business with passion, with sustainability as a priority, to make sure our clients can stay focussed on their main trade. That vision inspired our new campaign and this event.”