Monsoon Venue Group (MVG) will bring its Asian Bride Live exhibition to The International Convention Centre (ICC), Birmingham.
The event will be held on 9 March and comes after Asian Bride Live’s successful London editions in October.
An online registration has seen more than 2,000 people register for the Birmingham event already, which is anticipated to attract close to 5,000 people.
The show will bring together more than 120 of the leading Asian bridal suppliers in the industry.
Latest figures show the UK Asian wedding market is worth £300m, and rising.
“Following the launch of my business I wanted to showcase the ICC as a potential venue for Asian weddings, as it’s not a venue people would traditionally associate with Asian events,” said MVG Pav Shergill.
As well as the exhibition, Asian Bride Live Birmingham will be staging an entertainment stage, make-up and beauty theatre and a high-end fashion show displaying the latest in Asian bridal fashion.
In other news in the sector, Dino Events has launched two wedding shows in 2014.
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