More than 3,500 visitors are expected to attend this year’s Asian Bride Live at its new home, the NEC, in December.
Organsier Chilli Mag Ltd has signed a deal with the Birmingham venue, after moving from the NEC’s sister venue, the International Convention Centre (ICC) to grow and develop the show.
Asian Bride Live event director, Waleed Jahangir said: “The NEC is a great venue that offers us the flexibility to grow. Whilst we continue to have a fantastic relationship with the ICC, we have reached our capacity there, so the next natural step is to move to a bigger venue.
“The NEC Group is one of the world’s top venue management companies so we had no hesitation to simply move to another venue within the Group’s portfolio.”
The show will take place in Hall 8 from 12 to 13 December, extending to two days in response to demand. More than 180 exhibitors are expected at the show, which will offer three fashion shows daily.
Jenny Wright, NEC business development executive – exhibitions, said: “We are looking forward to welcoming Asian Bride Live to the NEC. The organisers have some great ideas of how to make use of the extra space that our venue offers and we are excited about working together to bring them to life. Visitors should expect a truly exciting and engaging event.”
The next edition of the show will take place at Olympia London on 31 October – 1 November.
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