Media 10 has this week announced that as of 2015, it will be moving all of its Earls Court based events to Olympia London.
Ideal Home Show, Ideal Home Show at Christmas and 100% Design will all be moving across west London next year.
The Ideal Home Show will be celebrating its 107th year in 2015 by returning to the venue which hosted the first ever Ideal Home Exhibition back in 1908.
It will be the first time the show has been exhibited at the venue since it was moved to Earls Court, in 1979. The Ideal Home Show Spring has already celebrated its last event at Earls Court, in March this year and will relocate to Olympia for 2015.
The show claimed 251,000 visitors for its most recent event.
The Ideal Home Show at Christmas takes place for the last time at Earls Court this November.
In September, 100% Design will host its last Earls Court event.
Olympia London has recently completed a £30 million investment and has four event venues and a conference centre covering more than 42,000 sqm of exhibition space.
“We are very excited to be moving our events from Earls Court to Olympia,” said Media 10 CEO Lee Newton.
“Our shows continue to grow in terms of the number of exhibitors and visitors and Olympia not only caters for our volumes but offers us new scope with the buildings’ natural splendour and great positioning in west London.
“The Ideal Home Show had some of its best years and highest footfalls while at Olympia back when it launched and the beauty of the building meant the show also looked its best. We are very excited to be taking the Ideal Home Show back to its birthplace. It seems a naturalmove as the show grows, to continue its journey back within its original setting, we are literally bringing it home.”
Earls Court and Olympia London managing director Nigel Nathan said following Olympia’s refurbishment and re-launch, the spaces are well equipped to host large scale shows of the calibre of Ideal Home Show and 100% Design.
“Media 10’s transferral of all shows to Olympia demonstrates the strength of our longstanding partnership with Media 10 and the suitability of Olympia as the venue of choice for its leading shows.
“We have a busier than ever schedule of lifestyle events for 2015 at Olympia and we are delighted that Media 10 and its celebrated events will be added to that mix.”
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