The Association of Event Organisers (AEO) has reported greater investment into its FaceTime live marketing research and promotional campaign along with increased sales as part of its financial year results.
The exhibition industry association reported a £117,000 investment in FaceTime in 2010, representing a 252 per cent increase. Sales also rose by 12 per cent in the year to 31 December, while operational costs were reduced by 3 per cent year-on-year.
AEO treasurer Malcolm Taylor said there are now 92 member companies and highlighted the association’s ability to keep overhead costs low during tough economic times. He admitted the recession had taken its toll on some of the AEO’s members.
“At the end of the 2010 financial year AEO has a strong balance sheet and we were pleased to have achieved many of the objectives we set ourselves,” Taylor said.
“I am especially proud of having achieved these in spite of the unprecedented levels of uncertainty in the financial markets and the challenges that the economic turmoil and recession presented for businesses and the industry at large,” added outgoing AEO chief executive Austen Hawkins.
The AEO has appointed Karim Halwagi as its new CEO from 1 January 2012.
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