Over 330 marketing, ops and sales professionals from 90 event industry organisations attended this year’s AEO Forums at the BDC on 26 January.
Under the theme of Tales of the Unexpected, the Forums speakers covered everything from customer experience, GDPR, incident management, storytelling, sustainability, teamwork, trends and real-life examples from the industry.
Chris Skeith, chief executive of AEO, said: “We’re absolutely delighted with the breadth of attendees we had at the Forums this year, 70 per cent of AEO members were represented which is absolutely fantastic particularly as event season is now in full swing. We work hard to balance the sessions, providing some food for thought for each of the audiences as well as including practical, industry specific learnings from the panel sessions.”
“We ran some poll questions via the AEO Forums app this year and found that 35 per cent of the sales professionals, 31 per cent of the marketing professionals and 24 per cent of the ops professionals in attendance have already been involved in the management of a critical incident or emergency in the course of their work.
“This highlights the importance of incident scenario planning and crisis management training for all of the functions involved in staging events.”