Easyfairs has reported that attendance at Advanced Engineering 2017 was up by 15 per cent compared to its outing last year. Companies in the advanced manufacturing sector have also secured exhibition floor for next year, and the organiser said bookings for 2018 are up by 35 per cent.
Jeremy Whittingham, head of marketing, Advanced Engineering, Easyfairs UK & Global, told EN that much of the event’s success lies in content marketing. “We have a large cross-section of high-level presentations from leading speakers – more than most similar events in the sector,” he said.
Whittingham also pointed out to the increasing use of social media and champions who share information about the event through social media with their colleagues.
“Advanced Engineering provides two concentrated live days of supply chain business opportunities, but it is also becoming increasingly known for its knowledge leadership within the industry,” Whittingham explained. “This comes from having a lot of deep industry relationships with key associations individuals, and companies; plus having in-house staff who are very close to the industry.”
For Whittingham, another factor of success is that the exhibition provides many opportunities to showcase new innovation with a view to fostering industry investment and partnerships so that the UK makes the most to commercialise its homegrown innovations.
The exhibition for the manufacturing sector took place on 1-2 November and attracted some of the industry’s biggest names including Airbus, Boeing, Jaguar Land Rover, Hexcel, and Dassault Systèmes.
The show consisted of five co-locating zones: Aero Engineering; Composites Engineering; Automotive Engineering; Performance Metals Engineering; and Connected Manufacturing, a new feature for 2017. Next year’s show will see the addition to these co-locating zones of Nuclear Engineering.
Exhibitors met and did business across the supply chain, with visitors from a range of engineering specialisms including automation, design and test engineering, process control, machining and many more.
Advanced Engineering also featured a two-day open conference, a newly ‘Continuing Professional Development (CPD)’ – accredited by the CPD Certification Service. The event had a raft of speakers and topics, including talks from the Department of International Trade, Composites UK, GKN, Siemens, Nissan, to name a few.
Alison Willis, industrial divisional director at Easyfairs, commented: “This year was outstanding. The visitors, the conference speakers, the companies who supplied the show floor features and the exhibitors have all contributed to making Advanced Engineering 2017 a success!”
The exhibition was designed to meet the expectations of its visitors. Delegates saw a variety of cutting-edge technology and materials from exhibitors as well as show floor features.
Easyfairs claimed the exhibition was the only place in the world to find under one roof a hydrogen-powered car, the latest in aircraft landing gear, a battery made 100 per cent from recycled materials, a ground-based test rig for electric contra-rotating propulsion, and a Libralato hybrid engine, to name but a few.
Willis added: “Our new zone, Connected Manufacturing, was hugely popular, with a particularly well-attended open forum, demonstrating the importance of Industry 4.0 to companies of all sizes. Watch this space for an expanded Connected Manufacturing in 2018!”
In addition, the Enabling Innovation showcase, sponsored by Magna and supported by Innovate UK, significantly expanded and provided a unique opportunity for 50 start-ups and researchers to showcase the next generation of exciting new technologies.
Willis said the organiser is looking to even more areas of expansion for Advanced Engineering, with the addition of a new Nuclear Engineering zone, addressing nuclear energy build, operation and supply chain.
“We will be in touch with all exhibitors and visitors in the next few months. We’ll be pulling the stops out even further next year as 2018 is the Show’s 10th birthday, and it’s set to be bigger and better than ever!” Willis enthused.