ACC Liverpool has unveiled its new Advantage programme to create a bespoke support package for international event organisers at IMEX Frankfurt.
The venue, home to the BT Convention Centre and the Echo Arena, and from 2015, Exhibition Centre Liverpool, will provide a raft of support for its international event organisers focusing on event growth; managing risk; destination support and delegate experience.
“We have held a series of successful international events, and from listening to our existing and prospective clients, we understand that Liverpool can be perceived as an exciting yet, for some, unknown and ‘untested’ destination,” said ACC director of sales Kerrin MacPhie.
“Through Advantage, we want to support organisers in selecting Liverpool as their destination.”
Advantage by ACC Liverpool is further evidence of the confidence organisers can have in Liverpool’s ability to deliver, said MacPhie.
Earlier this month, ACC Liverpool added further international focus with three staff appointments.
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