London Mayor Boris Johnson is to speak at the official opening of the 30th edition of World Travel Market on 9 November.
Due to be held at Excel London from 9 to 12 November, the international travel B2B exhibition is estimated to attract nearly 50,000 travel industry visitors from over 200 countries.
“Boris Johnson has become the face of London”, says chairman of WTM, Fiona Jeffery. “He became known to millions on television when he invited the world in Beijing to come to London for the 2012 Olympics.”
The opening is due to be attended by tourism ministers, ambassadors, industry leaders and senior management.
Johnson adds: “London has always been one of the world’s major trading posts. For thousands of years, buyers and sellers have met here to strike deals and exchange goods, ideas and information. The city also welcomes more international visitors than any other on the planet, so it is entirely appropriate that the world’s travel trade should continue to choose the capital for their annual gathering.”
The Mayor is currently promoting a long-term tourism campaign to attract domestic and overseas visitors to the capital. It aim is to provide a £60m boost to the capital’s economy by the end of 2009.