Brand Licensing Europe, a B2B event organised by UBM, will return next year and will expand into the National Hall, allowing exhibitors from three licensing categories – character and entertainment, brands and lifestyle and art and design – to be situated together on one floor.
The announcement follows the success the organiser reported for its 2017 event. The exhibition attracted over 7,500 visitors, up 4 per cent over last year, and saw an 11 per cent rise in online retails.
“This year’s objectives were to attract more visitors and exhibitors from Europe, expand our European content, bring in more online retailers to meet exhibitors and celebrate and shine a light on two of the untapped areas of licensing – brands and lifestyle and gaming,” said Anna Knight, BLE brand director.
The B2B event for licensing industry professionals also saw a significant growth in the volume of international visitors attending the show, with guests from as far afield as South America, Asia and the US in attendance.
UBM has confirmed that the show will return to Olympia London on 9-11 October 2018.