Commercial Kitchen, the trade show for the UK’s catering equipment industry organised by Diversified Communications, enjoyed a successful second edition at the NEC Birmingham last week – welcoming 1,775 attendees over 6-7 June.
The positive increase in attendance for 2017 included an 18 per cent rise in the number of big spenders at the show (buyers with over £5m of purchasing power). The number of visitors who influence and/or authorise purchases was also up eight per cent, while nearly one in four visitors said they are responsible for an annual corporate spend of over £1m.
Other headline figures include a record onsite rebook, which saw over 65 per cent of exhibitors confirm their participation at the next edition before doors had even closed
Visitors included top equipment buyers from Costa Coffee, FCB Artisan Espresso Bars, Five Guys, Gala Leisure, GBK, Greene King, Hilton, ISS, Kew Green Hotels, Marston’s, Mitchells & Butlers, Nando’s, Patisserie Valerie, Pret A Manger, Prezzo, Pub People Company, Punch Taverns, Rick Stein Group, Sainsbury’s, Sodexo, Subway, TGI Friday’s, Tortilla, Whitbread, Apetito, Brakes, Center Parcs, and Tesco.
“We’re absolutely delighted. The impact that Commercial Kitchen has made within the industry – and the wide support it’s received since its launch last year – is just incredible,” commented group event director Chris Brazier. “The show has fast established itself as the two days a year where the industry meets, launches innovations and does business. It’s all about quality. And the quality of buyer, whether end user, project house, distributor, or consultant, was exceptional. No wonder so many of our exhibitors have already signed up for Commercial Kitchen 2018.
“A huge thanks to all our amazing exhibitors, visitors, media supporters and association partners. We’re already planning how to make your industry event even bigger and better. We look forward to seeing everyone there next year,” he says.