Organiser Media 10 is gearing up for the move of its design trade show 100% Design, to Olympia London this week, in time for its 21st edition.
Held on 23-26 September, 100% Design will be staged across two levels and based upon the central theme ‘Design in Colour’.
The organiser has collaborated closely with trend forecasters WGSN to bring to life the visual and sensual experience of using colour across interiors and the built environment.
William Knight, show director said: “It’s another significant and exciting year for 100% Design. We’re set for the most visually dramatic edition, bringing the UK’s leading design show to a new home for the first time in 17 years. The natural light, intimacy and high-quality visitor experience at Olympia London, blended with the focused and original content of the show, promises to be a brilliant and stimulating combination.”
The show will present specially commissioned editorial features, seminars and live content with headline speakers Ilse Crawford, Yves Béhar, Winy Maas and Lyndon Neri alongside more than 400 exhibitors.
Media 10 said the top forecasted colour trends for 2016 will be seen throughout the show as a means to demonstrate the importance of colour and to navigate the show.
100% Design will also see new designers in the Emerging Brands section and established brands in the Interiors section creating a unique destination for inspiration and specification. Five industry sections will return to the show, of which Kitchens & Bathrooms, Workplace and Design & Build will present innovative ideas and the latest technology for those specialist sectors.
Anna Golden, Olympia London commercial director, said: “We are delighted to welcome 100% Design back to Olympia London after a 17 year hiatus. With Media 10 specialising in onsite experiences and this show leading the way in design; we expect to see an awe-inspiring use of space.”
The 2014 edition attracted more than 28,300+ visitors, a 36 per cent increase in total footfall since Media 10 acquired the show in 2011. The number of exhibitors at last year’s show also rose to 450.
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